Artero France: Artero Blouses at the best price

1. What is the history and origin of Artero?

   • Artero was founded in 1909 in Manresa by Pascual Artero, an esquilador de ovejas y caballos (sheep and horse shearer). The company then moved to the casco antiguo (historic center) of Barcelona, ​​where it worked blades for decades before opening a factory in Vilassar de Dalt.

2. How has Artero developed over the generations?

   • Four generations have run the family business, which specializes in the sale and manufacture of peluquerie y cosmetica (hairdressing and cosmetics) items for pets and humans.

3. What is Artero's international expansion strategy?

   • Since the fourth generation took the reins, Artero has started to expand abroad, now present in 35 countries, including China, South Korea, Japan, Russia, and opened a subsidiary in Florida , United States, five years ago.

4. What part of Artero's activity represents exports?

   • Export represents 45% of the company's revenue, with a particular focus on expansion in the United States and the United Kingdom.

5. What are Artero's recent financial results?

   • In 2018, Artero achieved a turnover of 8.5 million euros, of which 1.2 million came from the United States. They plan to reach 11 million euros in turnover, with 2 million coming from the American market.

6. What investments has Artero planned to support its growth?

   • Artero will invest 4 million euros in a new factory in Vilassar, scheduled to open next summer, and plans to hire 10 additional people.

7. What is the revenue distribution between pet products and human products?

   • 80% of revenue comes from the pet channel, while 20% comes from human hair and cosmetic products.

8. What product diversity does Artero offer?

   • Artero offers around 3,000 products in its catalog, having historically sold kitchen knives, but abandoned this strategy to focus on its core business areas.

9. Who are Artero's main customers?

   • Artero's customers are both consumers (50%) and businesses (50%) of all sizes, including large corporations and retail chains as well as SMEs and traditional hair salons.

10. How is Artero strengthening its brand and market presence?

    • In addition to selling through the online channel (20% of its sales), Artero has created dog hairdressing schools, with its own center in Mataró and has franchised 70 schools in Spain, 15 in Portugal and 15 in Italy .

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