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Who we are
Since 2014.

Enthusiasts who equip enthusiasts.

Petdesign.fr is not just another retailer. We design our own tools, test every product in the field, and train the people who use them.

14,000
active customers
4,500
business accounts
20
countries served
1,438
products in the catalog
Our story

It all began in the ring.

Thirty years of field experience before selling a single product.

In 1994, Joris Mirabel entered the dog world through canine shows. Twenty years later, his kennel had produced more than 25 champions and ranked as France’s second-best kennel in its breed. In the meantime, he was invited to judge a dog beauty contest in the United Kingdom.

This experience in the ring changed everything. When you have prepared dogs for competition, you know exactly what you expect from a shampoo, a pair of scissors, or a dryer. You are no longer content simply to resell products: you want to design them.

His education helped. A master’s degree in industrial processing, a bachelor’s degree in biology, and years of training in biochemistry and animal nutrition gave him the ability to read a cosmetic formula, work with a manufacturer, and draft technical specifications.

Petdesign.fr was born from this meeting of hands-on experience and technical expertise. Since then, more than 100 scissor models have been designed with European and Asian industrial partners, a range of stripping knives has been developed with groomers of several nationalities, and the company trains professionals every year in France and abroad.

Joris Mirabel
Joris Mirabel
Founder, Petdesign.fr
The journey

Thirty years, step by step.

Thirty years in the canine field, before and since the website was created.

1994
First dog shows

Joris Mirabel enters the world of dog grooming and never leaves it.

2013
France’s second-best breeding kennel

More than 25 champion titles won at shows.

2014
Petdesign.fr is founded

Exclusive Special One distributor for France.

2015
First professional training courses

Organizing training for groomers with international instructors.

2016
Guest judge in the United Kingdom

And the beginning of appearances at grooming schools.

2017
Canine nutrition

Trips to the Netherlands to study raw pet food production processes.

2021
Our scissor brand

Launch of Bloom Grooming: more than 100 models designed since then.

2022
Sponsorship of national teams

Switzerland, Belgium, then France in 2024.

2024
ESAT partnership

Daily collaboration with an establishment in Lot-et-Garonne.

2025
Hand-stripping knives

New Bloom range developed with groomers from several countries.

2026
Combs, Brushes, Slicker Brushes

New highly competitive Bloom range

What sets us apart

Four ways to do things differently.

What concretely distinguishes a reseller from a designer.

01

We design our tools

Technical specifications, steel selection, and collaboration with industrial partners in Europe and Asia. More than 100 scissor models bear our name.

02

We test before selling

Every product is handled by professional groomers before being added to our catalog. Our protocols come from real-world experience, not a marketing sheet.

03

We train and share our knowledge

Workshops at grooming schools, professional seminars, and training courses funded in Milan. Fifteen groomers trained at our expense in recent years.

04

We remain available

Live chat, sharpening and repair services, and product advice from people who use what they sell.

Our commitments

A company anchored somewhere.

What isn’t visible on a product page, but matters.

Inclusive employment

Every day, two to six people with disabilities help prepare your orders, in partnership with an ESAT in Lot-et-Garonne.

Local roots

Our warehouse, team, and logistics partners are all based in Lot-et-Garonne. We support our local economy.

Respect for living things

The cosmetics we distribute are over 90% biodegradable, not tested on animals, and mostly vegan.

Support for the profession

Sponsorship of national grooming teams, funding for model dogs, and participation in international championships and competitions.

See you on the field.

Every year, we attend the major grooming events in France and across Europe.

French Grooming ChampionshipFrench Purebred Dog ChampionshipGolden ScissorsGroomania (Belgium)Master Show (Italy)The Grooming Show (United Kingdom)Grooming Slam (Spain)Grooming Art (Belgium)

Feel like talking about it?

A technical question, a living room project, or a custom requirement: we take the time to respond.